Matt Siber
Stacks Image 11154
Matt Siber
Untitled #41, 2008
Archival inkjet prints
The aim of Matt Siber’s Untitled Project is to deconstruct visual culture in public spaces by isolating marketing messages from their surroundings. The resulting diptych highlights the fact that advertisements are such a natural part of our landscapes that we don’t really see them until they are removed. In Untitled #41, the emptiness of the vacant sign seems to reverberate in the pawn shop’s many promises, shown alongside.